Client: UNESCO.

Service: Story Development & Animation.

Creative Director: Two Nguyen, Thinh Nguyen.

Script: Thinh Nguyen & UNESCO Team.

Designers: Phuong Van, Thao Tran.

Animation Lead: Thinh Nguyen.

Animator: Phuong Van.

Account Manager: Trinh Nguyen.

Not all heroes wear capes.

For a good part of the last 20 years, UNESCO has been working tirelessly in Vietnam for the development of the country alongside other United Nation agencies. And while most people would have heard the name UNESCO, the majority’s perception of the organization was limited to recognizing and preserving natural and cultural heritages. This poorly reflects the importance and the variety of its work and thus limiting the organisation’s opportunity for partnership and contribution in Vietnam.

A simple story that cuts through noises combined with striking visuals.

To solve this identity challenge, it is important to find a better way to tell the story of UNESCO. We uncover its significant history, put it in simpler words and develop a narrative that is intriguing yet easy to understand.

Based on the narrative, we develop an interesting script, combined with compelling visual to create a video that captures attention of viewer.

We conceptualized and developed over 100 sketches and styleframes. Each functions as a visual interpretation of the script, balancing the realistic and surreal quality of the designs while keeping them historically and culturally appropriate.