Client: Pass Community.

Service: Brand Strategy, Brand Messaging, Brand Identity, Website, App Design.

Creative Director: Two Nguyen.

Pass is a digital start-up that aims to help independent professionals/freelancers find and connect with people with complimentary skills and knowledge, to take on bigger and more complicated tasks. The new platform needed a new name, messaging strategy and visual identity to communicate effectively with both service users and potential investors.

We coined the name Pass to signify the principles of the startup: passion, passing on ideas and together passing through challenges. The identity was designed based on the idea of collaboration and connection, using simple shapes and visual cues to signify the dynamic nature of the startup through motion. A set of icons brings the brand to life in its native digital environment, popping up sporadically on the app in different poses.