Client: A&T Group

Service: Brand Identity, Brand Architecture

Brand Strategist: Thinh Nguyen

Creative Director: Two Nguyen

Designers: Ha Vu, Thao Tran, Nam Nguyen

Account Manager: Trinh Nguyen

Reinventing tradition

After a decade of establishment and development, A&T Group is transforming itself to better suit present challenges and opportunities. Therefore, A&T Group needs a new brand identity that reflects this shift.

We update the logo style to be more modern, yet retain the original values that have made the success of the business. Inspired by the founders, we anchor the logo around their initials. The stylized letters A and T form an upward arrow, symbolizing the growth as well as the progressive spirit of the business. The circle is a symbol of the globalization of the business, reflected by its global partners and customers, as well as the desire to achieve international stature in the future.

Exploring

Based on the logo, we create the illustration style for all brand applications: a geometrical spin on art deco, allowing us to create unique yet consistent illustrations. This visual system is designed to be versatile enough to suit all ventures of A&T Group across very different industry, as well as possible businesses in the future.