Client: UNESCO & UNICEF

Service: Visual Identity, Illustration, Website design

Creative Director: Two Nguyen

Designers: Ha Vu, Phuong Van, Khanh Pham

Account Manager: Trinh Nguyen, Hanh Nguyen

A reason to move

Preventing COVID-19 means limiting your interactions with others and staying home more than usual. As a result, people are becoming more sedentary, rendering them more vulnerable to the virus, especially children. Thus, UNESCO and UNICEF have teamed up and started the “Winning Indoors” initiative that encourages physical activities amongst children and their families within the safety of their homes. And we are tasked with creating an identity and a website for the initiative. 

Fun and playful

There is room for creativity with the name Winning Indoors, so we crafted a new typeface and made the logo mark out of the “W” and “I”. This initiative is all about being active and challenge oneself physically, so the Olympic-esque torch from the logo mark can encapsulate the spirit nicely. 

Besides the torch, we have extended the key visual to the red line that ‘ties’ up the system together and makes the identity more distinctive. As an extension of the red line, the illustration style carries the same bold strokes with rounded and simple shapes, much like a drawing of a child. We want everything to drawback to that child-like playfulness and give off the sense of friendliness and familiarity to our target audience.

A vision for the future

With the target audience in mind, we have designed the website to be as simple and dynamic as possible, potentially to entice children to contribute their ideas and turn the website into a hub for thousands of indoor games in the future.

With the growth of the website, there will be opportunities to take Winning Indoors off-screen and into families across Vietnam, and hopefully the world.